Simon’s Cat is one of the biggest YouTube sensations of recent years. Launched by animator Simon Tofield in 2008, the programme lovingly depicts the trails and tribulations of Simon‘s life with his cat, with regular appearances by their friends along the way.

From a single free-to-air, two-minute cartoon, Simon’s Cat has gone on to become a major global success, with over 600 million views and over 3.4 million subscribers on YouTube, which makes it the second most popular animation channel on the platform.

Simon’s Cat is also a bona fide publishing and social media sensation, with 2 million books sold across 30 countries, and 2.18 million Facebook followers.