Today, ITV have released the brand-new marketing promo for the hotly-anticipated new series of Celebrity Big Brother.

The promo for the series, which launches on ITV1, ITVX, STV and STV Player this April, sees the return of our furry favourites – a herd of glamorous guinea pigs who prepare to embark on the original celebrity experiment.

Last year, Celebrity Big Brother made its return to UK television with an explosive series that dominated conversations across social media. Now, a new batch of VIPs are preparing to embark on the original social experiment, taking up residence in the Big Brother house, which has moved to a brand-new location for the forthcoming instalment.

Set to be another unmissable series, viewers can expect tense tasks, nail-biting nominations and gripping gossip as an array of famous faces spill the tea on their life in the spotlight.

Big Brother and Celebrity Big Brother alongside the iconic Live Stream and Late & Live companion show, has now been streamed more than a 100 million times on ITVX.

Celebrity Big Brother will once again be followed each night by Celebrity Big Brother: Late & Live – giving viewers an additional hour of exclusive content. Airing on ITV2 and ITVX, Celebrity Big Brother: Late & Live will once again be the only place to watch the celebrity evictees first live interview alongside an array of unmissable exclusive features including access to the camera runs, special guest commentary and fiery debate.

The Celebrity Big Brother: Live Stream will also return to screens, airing seven nights a week on ITVX and STV Player, giving fans the opportunity to watch live footage into the small hours after Celebrity Big Brother: Late & Live.

Watch the trailer here – https://www.itv.com/presscentre/media-releases/itv-release-promo-new-series-celebrity-big-brother