Simon’s Cat (part of Banijay UK) is one of the biggest YouTube sensations in the world. From a single free-to-air, two-minute cartoon, it is now a major global success, with 1.5bn views and 6 million subscribers on YouTube and over 19m followers and 1.5b views across social media.

The Simon’s Cat brand also enjoys international success across multiple categories including gaming, publishing and apparel. There have been more than 100 million digital sticker downloads, in excess of 25 million mobile gaming downloads and over 2 million books sold across 30 countries.