David Potts, Tiffany Pollard and Oti Mabuse announced as Celebrity Big Brother: Late & Live House guests

The hotly-anticipated new series of the original celebrity experiment, Celebrity Big Brother, returns to ITV1, ITVX, STV and STV Player on Monday at 9pm alongside Celebrity Big Brother: Late & Live – offering viewers tons of additional exclusive content from 10:30pm on ITV2 and ITVX.

Today, ITV announced that David Potts, Tiffany Pollard and Oti Mabuse will each take turns in assuming the role of the Celebrity House Guest – promising hilarious discussions and deliberations alongside a star-studded panel of fellow celebrity guests.

Hosted by AJ Odudu and Will Best, Celebrity Big Brother: Late & Live will once again feature an array of unmissable exclusive features including access to the camera runs, special guest commentary and fiery debate.

For the first time ever and as part of ITV and YouTube’s new distribution and commercial partnership, every episode of Celebrity Big Brother: Late & Live will also be available via the platform on demand. Fans will also be able to enjoy the Celebrity Big Brother: Live Launch simulcast via YouTube plus the daily Celebrity Big Brother: Live Stream meaning everyone can get their Celebrity Big Brother fix wherever they choose to watch and enjoy it.

Big Brother and Celebrity Big Brother alongside the iconic Live Stream and Late & Live companion show, has now been streamed over 100 million times on ITVX.