Big Brother is watching: the iconic eye gets a new look

14 August, 2026

Today, ITV unveiled the striking new eye for the brand-new series of Big Brother, returning this autumn on ITV2 and ITVX for the channel’s biggest series yet, spanning eight weeks.

AJ Odudu and Will Best are back at the helm as a new group of strangers move into the nation’s most famous residence. Reimagined as a house of surprises, this year’s Big Brother house will keep Housemates on their toes with unexpected twists and game-changing moments around every corner.

Across the extended run, viewers can expect ambitious tasks, high-stakes nominations and dramatic live evictions as the housemates face challenges at every turn in their bid to outlast their rivals. Who will be crowned this year’s winner and take home a life-changing cash prize? Who wins? You decide.

The Big Brother brand has received over 157 million streams on ITVX. Big Brother is produced by Initial (part of Banijay UK) for ITV2 and ITVX.