Banijay UK label Double Dutch has announced that Myar Craig-Brown has joined as Creative Director, starting with immediate effect.

In the newly created role, Myar will build upon and drive forward the slate in line with the company’s focus on original, character-led, returning series.

An experienced television creative, Myar joins from Gaumont UK where she was Creative Director. Prior to that she was an Executive Producer at Wall to Wall UK and Headstrong Pictures, where she executive produced BBC One’s New Tricks. She also developed both Warner Bros. / DC Comics IP such as DC’s perennially best-selling graphic novel, V for Vendetta with Lynne Ramsay and Red Thorn with Emilia di Girolamo for the BBC, as well as original projects with writers such as Rob Williams and Laura Deeley.

This is Double Dutch’s first senior hire since the Banijay UK-backed company became part of the Group in October 2021. In its first year, Double Dutch has secured several funded developments with UK commissioners making it an opportune time to expand the company.

Myar will report directly to Managing Director, Iona Vrolyk and will be supported by Alesya Capelle who has recently been promoted to Development Producer.

Iona Vrolyk said:

“I am thrilled that Myar is joining Double Dutch. Her passion for storytelling, her commitment to supporting writers new and established alike and her sparkling creative energy make her the perfect appointment.”

Myar added:

“I’m really excited to be joining Iona and Alesya at Double Dutch. Being of mixed heritage I am passionate about nurturing East Asian voices in mainstream scripted television, and with a number of development projects underway, and a range of other ideas starting to take shape, it’s a very exciting time for the company.”