Banijay UK has appointed Sarb Nijjer to the newly-created Chief Operating Officer role.

She joins from the BBC, where she is Finance Director for BBC Content. In this role, she provides leadership and insight for content spend across network TV, iplayer, Sport, Children’s & Education and Audio and Sounds.

Following a busy twelve months, which has seen the launch of the Banijay UK Growth Fund, the acquisition of RTS-nominated drama company, Mam Tor, commissions including Big Brother (ITV), Survivor (BBC One), Deal or No Deal (ITV), SAS Rogue Heroes s2 (BBC One) and Three Little Birds (ITV), the Chief Operating Officer will ensure Banijay UK continues to focus on future growth and investment in talent and creativity.

In her new role, Sarb will be responsible for driving forward the Banijay UK strategy alongside CEO and Executive Chairman, Patrick Holland, as well as managing collaborations across the wider Banijay group, developing business relationships with key customers, and working closely with the 27 production companies in the local footprint to deliver their strategic aims.

With Banijay UK’s continued focus on growth, she will also play a vital role in future investment opportunities, whether through traditional M&A means, or start-ups, via the recently-announced Banijay UK Growth Fund.

Sarb’s appointment completes Banijay UK’s top executive team, which includes Director of HR & Operations, Bella Lambourne, Chief Financial Officer, Derek O’Gara and General Counsel, Jacqueline Moreton.

Patrick Holland, Banijay UK CEO and Executive Chairman, said:

“This is a newly created role at Banijay UK. In the COO, I wanted a senior business leader to help drive the strategy, growth and collaboration needed to take the UK group to the next level. Sarb has an exceptional business brain, has shown terrific leadership at the BBC (where she helped keep the channels vibrant during COVID), possesses exciting entrepreneurial instincts, and perhaps, most importantly, understands the nuances of the development process and how to support creatives. She’s also a delightful human being and we are really looking forward to her joining a great senior team at Banijay UK.”

Sarb Nijjer added:

“I’m thrilled to be joining Banijay UK as COO and am looking forward to collaborating with the talented team there to drive innovation and growth across the UK business. Entrepreneurialism runs strong through the group’s production community, and I’m excited about the future opportunities with partners and key talent across our industry that are likely to arise as a result. I’m immensely proud of what we have achieved as a team in BBC Content over the last five years, and it’s been an honour and a privilege to have worked for such a world-class creative business.”